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Viewers dizzy over BBC rebrand



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Published Date: 23 April 2008
THE BBC's new-look news designs have drawn complaints from viewers, some claiming dizziness or nausea.
Scores of people wrote to give their opinions on the corporation's website about the £550,000 revamp after being invited to do so by BBC newsroom boss Peter Horrocks.

The new look sees BBC News 24 rebranded as BBC News and the newsroom design over
hauled.

The BBC1 bulletins at 1pm, 6pm and 10pm become BBC News at One, BBC News at Six and BBC News at Ten to emphasise the BBC identity.

Mr Horrocks wrote on the website yesterday, saying the money spent gave "real value" and insisting it was not a case of style over substance.

A BBC spokeswoman said there had been a "relatively low-key response" in terms of phone calls – seven from the public of which just three were complaints.

She said: "There have been around 170 comments posted expressing a range of views – some negative and some positive. Within this there have been a very small number referring to dizziness or nausea, but there have been many more discussing the new look, name changes and reasons for doing it."

The aim of the revamp, which includes swirling visual features, was to be "clear, direct and fresh".

But one viewer wrote on the BBC's website: "The swirling ringed globe is an irritating downgrade of what was an already excellent, clean-cut, and worldwide brand image. On my hi-def screen, I turn away as it makes me feel dizzy."

Another comment described the new designs as "awful – most distracting and disturbing".





The full article contains 266 words and appears in The Scotsman newspaper.
Page 1 of 1

  • Last Updated: 22 April 2008 8:49 PM
  • Source: The Scotsman
  • Location: Edinburgh
  • Related Topics: The BBC
 
1

SteveSC,

West Lothian 23/04/2008 08:35:33
The way broadcasters put their TV programmes together is stopping me from getting a high definition set. Flashy intros, wobble cam, big close ups, rapid cutting, white flashes. I don't want that on a big screen a few feet away from my face.

They should concentrate on good content and showing it clearly.
2

Fanling,

Hong Kong 23/04/2008 16:14:27
Flash graphics geeks with nothing better to do. Not only visually but aurally. Why, for example, is that bloody intrusive disco required when the hilariously unfunny Curry reads the football scores on Saturday afternoons?

Seems that most aspects of the media are nowadays run by, and according to the misguided perceptions of immature youth. No worries, it's only public money that is being wasted.

 

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